How To Design Branding Stickers

Just like most things design related, creating a really good branding stickers aren’t quite as easy as you might think. The first thing we have to explore is the purpose behind a brand sticker so we can better understand how to design the sticker.

The Initial Purpose of Branding Stickers are to Draw Attention to Your Brand

Seems pretty obvious, huh? We’ll explore some ways that you can draw attention that fits with your brand’s message.

The Secondary Purpose is to Create Brand Loyalty and Repeat Purchases

A decal that grabs your attention, but doesn’t do an effective job of creating brand loyalty and ultimately leading to a purchase, isn’t a successful decal. Your design has to draw the user in

How Should You Design the Sticker?

Designing a sticker so it can be effective towards our top two goals above is what we’re trying to achieve. Each brand is unique in its brand message, so that plays a major role in determining whether this advice works for your brand.

Give Your Customers A Product They Want To Use

If your customers aren’t stoked to put your sticker on their gear… you have a problem with your sticker. You want your customers to be so excited when they receive your sticker they can’t wait to use it. A little change can make a big difference when it comes to giving them a great product. Let’s explore some of the major ones.

Use Spot Colors for Intense and Vibrant Colors

There’s something to be said for the saying, “less is more.” That message rings true for branding stickers, especially when your goal is to produce an effective sticker. Remember, the purpose of the sticker is to draw your current and prospective customers towards your brand that leads to a purchase. A simple 2 or 3 spot color sticker keeps the attention focused on your brand instead of being distracted with a crazy design.

Check out our post about spot color design for more tips on how to do the process effectively.

Sometimes Crazy Designs Can Be Effective For Your Brand

While a good general rule of thumb is to use simplicity in your designs, there are some brands that might fall outside of that traditional message. If that type of message works for your brand, by all means, use it!

Create an Interesting die-line for your die cut or kiss cut decal

My favorite designs almost always include some type of cool die cut. They create interest and intrigue. A well-done die cut can complement your art in the perfect way. This is the type of design technique that will help your stickers get noticed and used.

Print on the back (liner) to engage your customer

The liner or back of the sticker is wasted space unless it’s used in a creative way. We encourage nearly every customer who has a retail presence or sells a consumer product to use the backprint as a promotional tool for their store. Whether it’s a discount code for a repeat purchase or information about a social media platform, the back should be used for good!

Stickers are one of the best low-cost tools users can use to draw attention to your brand. When designed effectively,  quality branding stickers will have a very high usage rate. Because of the usage rate, the stickers will be used for many years to come.

Does Your Custom Sticker Match Your Intended Use?

Continuing in our series on what makes for a “good sticker,” let’s take a look at some of the elements that go into whether outdoor custom stickers were printed with the appropriate materials and inks. For the other posts in our series, check out the following topics.

  1. Introduction to a good custom sticker
  2. Does the sticker look good, and was it printed correctly?
  3. Does the graphic design result in an effective custom sticker for your brand?

Custom Sticker Material Should Match The Intended Use

My daughter loves stickers and enjoys peeling them off the backer sheet and sticking them to anything in sight. It’s been fun to watch her receive so much joy from something so closely related to my daily job. In the same sense, it’s also a very different product from the majority of what Comgraphx produces.

The stickers she plays with are paper princess stickers purchased from a children’s store. These stickers are well printed and kiss-cut with precision. In the eye of most consumers, they would be labeled as “good stickers.” And indeed they are good stickers, because the materials, ink, and print process match the intended use.

The stickers your brand uses as a way to generate brand loyalty should not be printed on paper material using indoor inks. While very good looking stickers can be made out of paper, they will not last outdoors.

Outdoor Durable Branding Stickers

What makes for a really good princess sticker is not the same set of attributes that make for a highly effective brand-promotion sticker. Yet, they are both be considered “good stickers.” The reason is that branding stickers must be capable of lasting outdoors for 4-5 years with no sign of deterioration. In other words, they should look GOOD for many years to come.

What Are Common Materials and Inks for Outdoor Custom Stickers?

The best outdoor stickers are screen printed using UV outdoor durable ink. This produces the classic outdoor sticker product we’ve all come to know and love. In terms of material, vinyl is the standard material used in the industry, but certain uses require polyester.

In recent years digital printing has become very common. Some digital presses are capable of printing outdoor durable stickers, but not all. You should be very cautious with digital printing until you know for sure the press is capable of producing an outdoor durable product.

Materials to Watch Out For

Be very cautious if your printer starts talking about polypropylene (some times referred to as bopp). Because this material is intended to be used as a product packaging/labeling material, it’s not well suited for outdoor usage. Some flexo printers will push bopp material because it’s what they are used to using in other areas of their business. They don’t have your best interest at heart.

Print Processes to Stay Away From

Please don’t buy outdoor stickers that are offset or flexo printed; they won’t last outdoors and your money will be wasted. We offer both print processes within our capabilities, but we would never recommend either as a suitable process for outdoor stickers.