Print on the Back and Make Your Stickers Work for You
Did you know the back of your stickers can do more than protect the adhesive? It can also help offset the cost of production or amplify your marketing efforts. Back printing is a unique feature that turns unused real estate into valuable advertising space—and at Comgraphx, we’ve been helping businesses do this for decades. Whether through sponsorships, self-promotion, or functional design, back printing opens up a world of possibilities for your sticker campaigns.
Generate Revenue with Sponsorships
One of the most effective ways to make your stickers pay for themselves is by selling the back as advertising space. Many national brands, such as Chick-fil-A, McDonald’s, and Arby’s, actively seek creative opportunities to reach new audiences through co-branded marketing efforts. Printing their coupons or promotional messages on the back of your stickers benefits both parties:
- You get your stickers partially or fully subsidized.
- Sponsors gain an innovative way to engage with your audience.
When seeking sponsors, it’s essential to find partners whose offerings align with your target market. For instance, if your stickers cater to a local sports community, team up with sportswear or beverage brands for a mutually beneficial campaign.
Boost Value with Slit-Back Stickers
At Comgraphx, we also offer slit-back stickers—a feature that makes stickers easier to peel while unlocking even more potential for the backside. With multiple sections to print on, you can feature:
- Two or more coupons from sponsors or partners.
- Split messages for creative campaigns, like pairing a sponsor’s offer with your own call-to-action.
This simple addition adds both functionality and value, ensuring your stickers leave a lasting impression.
Use Back Printing to Promote Your Brand
Not working with sponsors? No problem! The back of your stickers is a blank canvas for your brand. Use it to:
- Drive Traffic: Add a QR code leading to your website or social media channels.
- Engage Customers: Include an invitation to join your email list or participate in a contest.
- Share Info: Print product instructions, event details, or a calendar.
- Offer Discounts: Include a promo code to incentivize repeat business.
By leveraging the back print, you turn every sticker into a marketing tool that extends beyond its surface design.
Where and How to Use Stickers with Back Printing
Back-printed stickers shine in a variety of settings, such as:
- Trade Shows: Hand out stickers featuring event-specific promotions or sponsor offers.
- Retail Packaging: Add value to products with loyalty discounts or instructions on the back.
- Order Inserts: Include stickers with purchase shipments that drive repeat business or encourage social sharing.
Wherever your stickers go, their dual-purpose design ensures maximum impact.
Make Your Stickers Do More
Why let valuable space go to waste? Back printing transforms ordinary stickers into multifunctional assets. Whether you’re working with sponsors to offset costs or using the space to connect with customers, it’s a strategy that delivers. Ready to explore the possibilities? Contact us today to learn more about our back printing options and how they can elevate your next sticker campaign.
