What are marketing giveaways?
Marketing giveaways are promotional items that companies give away to customers or potential customers as a way to increase brand awareness and generate leads. Giveaways can be physical items such as t-shirts, hats, or stickers, or they can be digital items such as ebooks, webinars, or coupons. These promotional products date back to the early 1900’s and an entire history can be found at the history of promotional products.
Marketing giveaways can be used in a variety of ways to promote a brand. They can be given out at events, included in online or offline marketing campaigns, or offered as part of a purchase or promotion. Companies often use giveaways to attract new customers, reward loyal customers or promote a new product or service.
Promotional product giveaways can be an effective marketing tool because they provide value to the recipient and can help to create a positive impression of the company. When customers receive a free item, they are more likely to remember the company and associate it with positive feelings. This can help to build brand loyalty and encourage customers to make future purchases.
Overall, marketing giveaways are a cost-effective way for companies to promote their brand and increase awareness. They can be a fun and creative way to engage with customers and drive interest in a company’s products or services.
Stickers are a great form of giveaways
Custom outdoor stickers are a simple, yet effective way for companies to promote their brand and increase awareness. Not only are they low-cost and highly visible, but they are also a lot of fun for customers to use and share.
These custom stickers come in many different variations. One of the most popular is the custom logo stickers. This sticker is a printed logo, die cut to shape with a 3/32″ white border around the logo. The white border draws attention to the logo, especially when placed on a dark surface such as a car window or water bottle.
Benefits of using stickers as giveaways
One of the biggest benefits of using outdoor stickers as a giveaway is that customers highly covet them. Everyone loves receiving freebies, and stickers are a particularly cool and fun item to receive. They can be used to customize personal belongings like laptops, water bottles, or even cars, adding a touch of personality and individuality.
In addition to being a fun giveaway, outdoor stickers are also a versatile marketing tool. They can be customized to match a company’s brand identity and placed on a variety of surfaces, from storefront windows to delivery vehicles. Companies can also encourage customers to use and share pictures of the stickers on social media, further increasing brand visibility.
Printing on the back of the sticker, or backprint stickers, is another way for companies to get even more value out of their outdoor stickers. The back of the sticker can be used to include additional branding or promotional information, such as a QR code that links to a special offer or more information about the company.
QR code stickers are increasing in popularity
Another way to make outdoor stickers even more interactive is to include QR codes on them. QR codes are a quick and easy way for customers to access additional information or offers from a company simply by scanning the code with their smartphone. This can be a great way to drive traffic to a company’s website or social media pages and provide a convenient way for customers to learn more about the brand.
Getting details right maximizes sticker value
When it comes to successful outdoor sticker campaigns, it’s essential for companies to pay attention to the details. Make sure the design of the sticker is eye-catching and memorable, and use high-quality materials to ensure the stickers are durable and long-lasting. It’s also a good idea to follow any guidelines provided by the company to ensure proper use of the stickers, and to track the success of the campaign and gather feedback from customers to inform future campaigns.
There are countless examples of companies that have successfully used outdoor stickers as a fun giveaway. One notable example is the craft brewery industry, which has embraced the use of stickers as a way to promote its brand and increase customer loyalty. Many breweries give away stickers with their logo or branding at events or through promotions, and customers are often seen sporting these stickers on their personal belongings.
In conclusion, outdoor stickers are a highly effective and fun way for companies to promote their brand and increase awareness. With their low cost and high impact, versatility and flexibility in placement, and ability to target specific audiences, they are a valuable addition to any marketing strategy. So why not consider using outdoor stickers as a fun giveaway for your company? Your customers will love them, and your brand will benefit from the increased visibility.