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Custom Counter Mats
Custom counter mats are the perfect way to advertise your products at the point of sale. These mats can be customized to nearly any size and work perfectly in high-traffic retail environments.
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Ordering Counter Mats is Easy
Select a size, checkout
Select any size and quantity. Upload art during the checkout process.
Approve Proof
We will send you an online proof prior to printing. Make changes until you are happy.
Orders ship free in 5 days
Most orders ship in 5 business days or less via free ground shipping
Rush Options Available
Need your counter mats faster? Contact us about rush options.
Upload art and ask a question!
Product Specs for Advertising Mats
Product Info
Material Type
1/16" Rubber Base
Laminate
10 mil Scuff Resistant Matte Lam
Cut Style
Rectangle with radius corners
Total material thickness
75 mils
Production Info
Production Time
5 business days
How much is shipping?
Free ground shipping
Rush options available?
Yes. email hello@comgraphx.com
Further customized options?
Yes. email sales@comgraphx.com
What are custom counter mats?
High quality counter mats are an excellent way to gain extra attention for your brand or products. These mats should be distributed to your top retailers for maximum brand exposure. Counter mats are made from a heavy-duty, scratch-resistant plastic top and finished with a thick rubber non-slip backing. These mats are super durable and will stand up to repeated wear and tear.
Custom counter mats receive far more attention at the point of sale compared to floor standing, or wall mounted marketing displays. Ordering counter mats is easy. Simply choose a size and quantity and add the product to your cart. After checkout, upload an art file, and our team will send you a free online proof within 24 hours. Advertising mats are printed in full color and ship in 5 business days via free ground shipping.Â
Features of Retail Counter Mats

Durable surface to protect the graphics
The matte textured top layer protects your print against scratching, denting or water damage. Perfect for holding up to daily use.

Backed with a non-slip rubber backing
Our thick black backing ensures your promotional counter mat will stay in place and hold up to wear and tear.

Rounded corners for a high-end look
Rounded corners give your personalized counter mats an elegant look and stand out at the point of sale.

Beautiful full color printing
Eye-catching graphics grab your customer's attention. Design your counter advertisements without any limitations.
Feel Confident About Your Counter Mat Product
Trusted Reputation
40+ years in business and billions of stickers produced for brands world-wide.
Cost Effective
Inexpensive for small orders and extremely competitive for bulk orders!
Simple Ordering
Select your product and checkout in under 3 minutes.
Speedy Production
Most orders ship in 5 business days with free ground shipping!
Why Do Businesses Need Custom Counter Mats?
Custom counter mats solve a few different problems at once, which is part of why so many businesses end up using them. Here is a simple breakdown of the biggest reasons they are worth having.
- Prime Placement: Every customer stands at the counter at some point, checking out, waiting for service, or picking something up. That moment is prime real estate, and a counter mat puts your message right in front of them without any extra effort on your part.
- Surface Protection: Countertops take a beating: scratches, spills, daily wear and tear. A counter mat protects that surface and gives you a spot to advertise, doing double duty instead of just one job.
- Affordable Advertising: Large signage, digital displays, and ongoing ad campaigns all come with recurring costs. A counter mat is a one-time investment that keeps working day after day, with no upkeep and nothing else to manage.
- Customer Education: Waiting time is teaching time. A counter mat can walk customers through a new product or service, so they understand what they’re buying before they ask, meaning fewer repeat questions for your staff.
- Everyday Durability: Built with heavy-duty materials, these mats shrug off spills, heavy traffic, and constant handling without falling apart or looking worn. No replacing them every few weeks.
- Full Customization: Size, shape, colors, and branding: every detail can be built around your business. That flexibility makes counter mats a fit for retail stores, offices, restaurants, and anywhere else with a counter.
- Brand Reinforcement: Every glance at your logo, colors, or message builds familiarity. Repeated exposure like this adds up, shaping how customers remember and recognize your business over time.
Applications in Various Business Environments
Across every one of these settings, a well-placed counter mat keeps the space useful while also doing some quiet marketing work in the background. Understanding these benefits can help a business figure out which type of mat actually fits its goals and everyday needs. Simple factors like setup costs and how easy thin, repositionable mats are to swap in and out can also make the decision a lot easier.
- Auto Repair Shops and Tire Centers: At the service desk, a counter mat is an easy way to showcase new tire selections or highlight a current repair discount. Made thin and repositionable, it lets staff swap in a new seasonal promotion in seconds, with no hassle and no downtime.
- Dental and Medical Offices: In a waiting area, a counter mat quietly earns its keep. It can walk patients through the procedures a practice offers or share simple health tips, informative rather than ad-like, turning idle waiting time into something useful.
- Retail Stores and Convenience Stores: Right at checkout, a mat is the perfect spot to promote a new product line or call out a limited-time discount. Customers are making last-minute decisions right here, giving you one more chance to catch their eye before they walk out.
- Bank Branches and Financial Offices: While customers wait for a teller or advisor, a mat can remind them of loan options or other services the bank offers, delivering useful information during time they’re already spending at the counter.
- Gas Stations and Service Counters: At the register, a mat can point customers toward related items or introduce a loyalty program worth joining. Regular customers pass through often, turning this into a repeated touch point that builds engagement over time.
- Reception Desks in Corporate or Professional Offices: In a lobby, a mat can share company history or highlight an award the business has earned, reinforcing a professional image from the moment a visitor walks in without needing extra wall signage.
How to Use Counter Mats
General Brand Awareness
Custom counter mats that advertise general brand awareness are the most common type of counter mat product. These mats should aim for brand recognition with bold graphics and simple messaging.Â
New Products and Seasonal Promotions
Does your brand have a new product that needs to be advertised? Counter mats are a great way to get the word out.
Detailed Product Comparison
Educate customers on the nuances of your products with advertising mats. This is a helpful tool to make sure your customers buy the right product.Â
More Custom Options with CGpro
Our CGPro team specializes in customization options for brands and B2B customers. Complete the form below, and a team member will reach out within 1 business day. Or contact us directly at (918) 258-6502 or sales@comgraphx.com.
Custom Buying Experience
Personal Account Manager
Flexible Payment Options
Credit terms, EDI Billing, etc.
Consultation
Real life sticker experts
Bulk Discounts
Pricing you won't believe!
Additional Print Processes
Screen and Flexo Printing
Unique Material Options
Specialty materials and inks
Special Packaging
Kitting, warehousing, unique requests
Multi-point Shipping
Ship to thousands of locations
FAQ's for Advertising Mats
Our most popular size counter mats are 13″ x 19″ and 16″ x 20″.
We can produce your counter mats in any size you wish. It’s always a good idea to size your counter mats according to the scale of the counter where they will be used. Small spaces will be overwhelmed by a super-sized counter mat!
Our custom printed counter mats are very durable and long-lasting.Â
Printed on a rigid plastic with a scratch resistant coating, these mats will stand up to general wear and tear. Our counter mats are backed with a 1/16″ black rubber backing. Our backing is heavy duty enough to keep the mat from curling on the edges. This backing is heavy duty and durable and looks great with our beautiful printing.Â
These counter mats are permanently enclosed along the edges and therefore can not be changed at a later date. We custom produce almost any variation of our popular online products through our wholesale B2B team, including a window style counter mat. This product allows stores to insert new advertisements and sales promotions on a periodic basis. Feel free to reach out to our wholesale team for a custom quote!
These counter mats are produced in a square or rectangular shape with a .5″ radius corner.
We also offer special shape die cut counter mats through our custom design wholesale B2B team. Contact us with your idea, and we will prepare a custom quote for your project! hello@comgraphx.com
We offer many different variations of our popular online counter mats through our wholesale team. Contact our team at hello@comgraphx.com for a custom quote on your project.Â
Absolutely. As long as the file you send your artwork in is a vector, we can change the background color to anything you want!
A counter mat can be any mat that is used to protect the surface underneath. You can make your counter mats even more effective by customizing them with your brand or product information.
Usually, counter mats are used to add protection to a surface, like a countertop, from objects that might scratch these surfaces. This makes them ideal for retail areas or any high-trafficked spaces.


